Looks like Lady Gaga will be rocking the stage Thursday, March 13, 2014 in Austin, Texas. The performance will be on the Doritos #BoldStage as part of SXSW and will be broadcast live for fans worldwide via Fuse.TV.
Now 2,000 super lucky fans will get to watch Gaga rock the stage at Stubb’s BBQ, like that’s pretty rad. Fans in the Austin area that want to attend will have to complete a Doritos “Bold Mission.”
Now that’s some serious brand integration.
Lady Gaga announced the first “Bold Mission” with #BoldBravery, in which fans that want to attend must share a picture or video on Twitter, Instagram or Vine that expresses individuality through a bold action. (Gaga’s official Announcement at the bottom of this post)
(We will embed a player of the stream and recording on Thursday.)