Beyoncé has decided to conquer the world over the next year. How you ask?!
By means of her new deal with Pepsi!
The New York Times has reported that Beyoncé will be signing a multi-year $50,000,000 contract that will include support for Beyoncé’s creative projects, commercials and branding. This deal also will coincide with the release of her next album which is only rumored to be released in 2013.
The thing about this deal that’s totally different from other deals Pepsi has had in recent years (Nicki Minaj‘s deal) is the creative side of things!
Pepsi Co is said to want to strengthen its relationship with consumers and show support for the music industry and creative works world.
“Consumers are seeking a much greater authenticity in marketing from the brands they love,” said Brad Jakeman, president of PepsiCo’s global beverage group. “It’s caused a shift in the way we think about deals with artists, from a transactional deal to a mutually beneficial collaboration.”
So let’s see what this brings, besides the sickening Limited Edition Soda can you can see below.
One thing we like is that Pepsi is betting on and using the fact the music biz has changed major –
“We recognize that there have been massive disruptions in music industry: lower investment in artist development, fewer points of distribution, financial constraints,” said Frank Cooper, a top marketing executive in PepsiCo’s beverage division who has been a force for such projects. “We look at those disruptions as opportunities for Pepsi.”
Maybe invest in some smaller musical acts Pepsi? Because we all know Beyoncé isn’t going to need too much exposure.
Source: New York Times